PS. food & lifestyle - A new brand, webshop and app lifestyle brand PS

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Recently lifestyle brand Powerslim transformed to the new PS Food & Lifestyle brand. We designed the new website, shop, app and IT landscape.

Client PS. food & lifestyle
Product Digital redesign & consulting
Services UX-design & consulting

When in 2022 the slimming brand Powerslim switched to the new name and brand of PS Food & Lifestyle, they asked us to redesign their new digital customer journey, including website and webshop. In addition, a new PS app en coaching platform had to be built to support coaches and clients in the coaching processes and PS asked us to coordinate its construction. At the same time, Websculptures advised and coordinated the restructuring of the complex IT landscape in line with the new brand, adapted to the changed business processes and integrating the new app.

A complete overhaul: a new brand, target group, customer journey, webshop and website

In addition to the existing target group, the new PS Food & Lifestyle brand wanted to appeal to a new target group with the focus on lifestyle and weight maintenance instead of losing weight. To serve both target groups, 2 new customer journeys have been designed and implemented together with the new brand in a newly designed mobile-first website and webshop.

Supporting the coaching process by the new PS lifestyle app

The new PS lifestyle app, in combination with the new coaching platform, supports clients and coaches in the coaching proces by keeping track of clients progress, providing automaticly generated weekly menus based on clients wishes, objectives and phase, and providing clients with supporting content. Websculptures coordinated the construction of both the new PS app and the coaching platform.

New brand + new processes + new systems = new IT landscape

With a new brand, target group, webshop, app and new processes, the systems that supported it had to be radically adapted . In this complex situation with many technical partners involved, we assisted PS in redesigning the IT landscape and coordinated the technical suppliers.

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