We brought NextNovate to the next level: Designing a refreshed brand and new mobile-first website from a new proposition.
- Client Nextnovate
- Product Rebranding & website
- Services Branding, UX-design, illustration
NextNovate design, develop and implement (IT and cloud) solutions to boost your businesses. While NextNovate has become a serious market player in recent years, their proposition and brand stayed behind. That's when they called us.
The task: to design a new visual brand identity while keeping it recognisable, position NextNovate as a trusted advisor and design a new mobile-focussed online presence which fits that new proposition.
The result: In collaboration with Hill Interactive Media, we came up with a new edgy proposition, redesigned the brand identity to a new one full of energy, fun and optimism. We decorated the brand with vibrant illustrations and designed a new mobile-first website.
More than 60% of visitors use a mobile device to visit NextNovate.com. Therefore, we designed their new web experience using a mobile-first approach. By focusing content on the smallest of screens first, it forces prioritization that also organically leads to better - user-centered - larger desktop adaptations.
And, by using Wordpress as a user-friendly content system, NextNovate employees can easily create and edit pages themselves, without compromising the quality and consistency of design, usability, and brand.
NextNovate on paper
The whole visual brand including do's & dont's is documented in the styleguide and we took care of all branded paper, including NextNovates "Playbook": a give-away during the introduction of the new brand.
app illustration for that!
To communicate NextNovates vibrant, fun and optimistic culture and to visualize their mission and vision, we developed a set of illustrations. Illustrations galore!
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